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AB - Codebook Mobile App

Software Design Partners has partnered with Anheuser-Busch Companies for more than 15 years, and 100 projects, to help solve their business challenges and build technology solutions that create a competitive edge. Our experience with A-B led them to trust SDP with the development of their Codebook Mobile App.

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Software Design Partners has partnered with Anheuser-Busch Companies for more than 15 years, and over 100 projects, to help solve their business challenges and build technology solutions that create a competitive edge. Our experience with A-B led them to trust SDP with the development of their Codebook Mobile App. This app led to an immediate $70k - $80k a year ROI by no longer having to print codebook information!

Services
  • Mobile
  • Software Development Services
Technologies
Apache Cordova
CSS3
HTML5
JavaScript
VueJS

The Challenge

Anheuser-Busch had an existing service in place where it printed a shelf life calendar every year for its wholesalers to know when to take expired beer from the shelves. As Anheuser-Busch's brand catalog began to grow ever faster, a once-a-year service was becoming outdated quickly. A-B needed an on-the-go solution for wholesaler delivery drivers that stayed up to date! SDP, once again, partnered with A-B to provide a mobile app allowing them to provide an always up to date source of information for brand shelf life. A-B looked to SDP to provide the national wholesalers with:

  • Always up to date brand information.
  • An easily searchable listing of the entire brand catalog.
  • Ability to easily scan package barcodes to retrieve shelf life data.
  • Offline access to shelf life data.

The Solution

SDP had a thorough understanding of the Anheuser-Busch distributor system. They understood the challenges of digitizing paper data from the standpoint of the distributor system and Anheuser-Busch companies. SDP also understood the technical challenges of deploying a mobile application to a nation-wide audience utilizing various mobile devices.

SDP collaborated with project stakeholders, shelf life subject matter experts and IT systems specialists to create a solution that accomplished all of the challenges being faced with the old, paper-based code books. A-B saw immediate benefits, including:

  • $70k - $80k yearly savings on printing and distributing paper based code books.
  • Easy to digest shelf life data available to all wholesalers from their mobile devices.
  • iOS and Android distribution.
  • Automated aggregation of shelf life data from various IT systems.
  • Administrative ability to override and fine-tune automated shelf life information.

Competitive Edge

The Codebook mobile app has been reviewed very positively within the app stores. Up to date, on the go shelf life information had never been available until the codebook app was released. The app brought a solution that:

  • Saved A-B corporate and the distributors money
  • Provided the ability to deliver always-current shelf life information, ensuring only the freshest products remained in the store
  • Delivery of the app through existing iOS and Android stores that nearly everyone had access to already
  • Utilized existing devices the wholesalers were already carrying
Justin Branson
Anheuser-Busch
Manager, Quality - Import/Export
"

SDP was a tremendous partner in helping us at Anheuser-Busch develop an advanced resource that was up to par with today’s technology. Not only was this a significant cost savings initiative for us, it also allowed us to revamp how we provide information to our customers. It’s now easily accessible and available with a simple download of an App! We couldn’t have asked for a better group to partner with and look forward to working on future projects together.

"

KNOWLEDGE + EXPERIENCE = DELIVERABLES

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