Anheuser-Busch - Codebook Mobile App

Anheuser-Busch had an existing service in place where it printed a shelf life calendar every year for its wholesalers to know when to take expired beer from the shelves. As Anheuser-Busch's brand catalog began to grow ever faster, a once-a-year service was becoming outdated quickly. A-B needed an on-the-go solution for wholesaler delivery drivers that stayed up to date! SDP, once again, partnered with A-B to provide a mobile app allowing them to provide an always up to date source of information for brand shelf life. A-B looked to SDP to provide the national wholesalers with:

• Always up to date brand information.
• An easily searchable listing of the entire brand catalog.
• Ability to easily scan package barcodes to retrieve shelf life data.
• Offline access to shelf life data.

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The Codebook mobile app has been reviewed very positively within the app stores. Up to date, on the go shelf life information had never been available until the codebook app was released. The app brought a solution that:

• Saved A-B corporate and the distributors money
• Provided the ability to deliver always-current shelf life information, ensuring only the freshest products remained in the store
• Delivery of the app through existing iOS and Android stores that nearly everyone had access to already
• Utilized existing devices the wholesalers were already carrying