Software Design Partners has partnered with Anheuser-Busch Companies for more than 15 years, and 100 projects, to help solve their business challenges and build technology solutions that create a competitive edge. Our experience with A-B led them to trust SDP with the development of their Codebook Mobile App.Back to all
Software Design Partners has partnered with Anheuser-Busch Companies for more than 15 years, and over 100 projects, to help solve their business challenges and build technology solutions that create a competitive edge. Our experience with A-B led them to trust SDP with the development of their Codebook Mobile App. This app led to an immediate $70k - $80k a year ROI by no longer having to print codebook information!
Anheuser-Busch had an existing service in place where it printed a shelf life calendar every year for its wholesalers to know when to take expired beer from the shelves. As Anheuser-Busch's brand catalog began to grow ever faster, a once-a-year service was becoming outdated quickly. A-B needed an on-the-go solution for wholesaler delivery drivers that stayed up to date! SDP, once again, partnered with A-B to provide a mobile app allowing them to provide an always up to date source of information for brand shelf life. A-B looked to SDP to provide the national wholesalers with:
SDP had a thorough understanding of the Anheuser-Busch distributor system. They understood the challenges of digitizing paper data from the standpoint of the distributor system and Anheuser-Busch companies. SDP also understood the technical challenges of deploying a mobile application to a nation-wide audience utilizing various mobile devices.
SDP collaborated with project stakeholders, shelf life subject matter experts and IT systems specialists to create a solution that accomplished all of the challenges being faced with the old, paper-based code books. A-B saw immediate benefits, including:
The Codebook mobile app has been reviewed very positively within the app stores. Up to date, on the go shelf life information had never been available until the codebook app was released. The app brought a solution that:
SDP was a tremendous partner in helping us at Anheuser-Busch develop an advanced resource that was up to par with today’s technology. Not only was this a significant cost savings initiative for us, it also allowed us to revamp how we provide information to our customers. It’s now easily accessible and available with a simple download of an App! We couldn’t have asked for a better group to partner with and look forward to working on future projects together.