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Anheuser-Busch - Grower Strategic Sourcing Portal

Software Design Partners has partnered with Anheuser-Busch for more than 15 years, to help solve their business challenges and build technology solutions that create a competitive edge. Our experience with Anheuser-Busch led them to trust SDP with the development of the Grower Strategic Sourcing portal.

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For 165 years, Anheuser-Busch has been one of the country’s most iconic companies, brewing great tasting, high-quality beers. They embrace new technologies and innovations so they can brew, package, transport, and deliver more than 100 brands in the most environmentally-sustainable way possible. Anheuser-Busch has a strong, long-standing partnership with farmers that grow the crops used to produce the Anheuser-Busch products. This trusted relationship ensures Anheuser-Busch products are of the highest quality and consistency.


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The Challenge

The Strategic Sourcing team at Anheuser-Busch wanted to develop a partnership that would bring together the farmers that grow the crops used to produce the Anheuser-Busch products and the partners across the Anheuser-Busch supply-chain. This partnership would leverage the combined buying power of all the farmers and enable the farmers to obtain discounted pricing from preferred vendors on services needed by the farmers. At the same time, assisting the partners in sourcing their products and services by becoming a preferred vendor.

The Strategic Sourcing team needed a way to communicate the benefits of this program with the farmers and enable the farmers to easily find discounted pricing from the preferred vendors.

The Solution

Software Design Partners designed and implemented a website portal that was visually appealing and user friendly.  The portal highlights the benefits of the Grower Strategic Sourcing program and enables farmers to easily search for specific services available from preferred vendors.

The portal provides a secured login so it is only accessible to growers and it utilizes a Content Management System (CMS) to allow the Strategic Sourcing team to easily update the website without the need for additional development.  

Competitive Edge

By sourcing competitive offerings with industry leading preferred vendors and taking advantage of the collective buying power of the grower network, this program ultimately delivers discounts back to the growers. SDP enabled Anheuser-Busch to achieve a triple win; the farmers, the preferred vendors, and the Strategic Sourcing team.

  • SDP provided the design, strategy and implementation of the Grower Strategic Sourcing Portal.
  • SDP provided a solution that is robust and allows the Strategic Sourcing team to provide farmers with current information regarding preferred vendors and their offerings.
  • SDP provided the foundation for a portal that can expand with the Grower Strategic Sourcing program.


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